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Snack firm Tayto acquires popcorn company Pop Notch

FBR Staff Writer Published 31 May 2018

Crisps and corn snacks manufacturer Tayto Group has acquired Pop Notch, a Northern-Ireland based popcorn firm, for an undisclosed price.

As part of the deal, Tayto has bought the trademark, brand name and machinery of Pop Notch.

The snacks manufacturer plans to transfer the Pop Notch assets to Portlebay Popcorn’s production facilities.

Last year, Tayto had acquired 75% in the Devon-based Portlebay Popcorn. With the acquisition of a second popcorn company, Tayto is expected to expand its snack manufacturing capabilities further.

Founded in 2014, Pop Notch makes sweet and salt popcorn, salted caramel popcorn, marshmallow popcorn, apple popcorn, banana popcorn and strawberry popcorn among others.

Earlier this year Valeo Foods was selected by Pop Notch as its exclusive distributor across Northern Ireland.

Pop Notch also exports its popcorn products to France, Italy, the Netherlands, Denmark, Iceland, Canada, the US, and Japan.

The company’s range of popcorn snacks will be manufactured at Portlebay Popcorn’s Devon facility henceforth, reported BBC.

Tayto CEO Paul Allen said: "We are currently going through a phase of planned growth in the company and this acquisition of a bundle of assets from Pop Notch is one of several recent purchases for us and, as we already own a popcorn business, this was a natural fit.

"We are constantly looking at ways to expand and to secure the group's long-term future.

"The past few years have brought a lot of uncertainty and some challenges to the market, so being adaptable and able to develop through a variety of channels is essential for the sustainability of our business."

Founded in 1956 by Thomas Hutchinson, Tayto produces a range of crisps and snacks. The company’s Tayto brand has been produced in its factory located in Tandragee Castle in Northern Ireland.

In the last five years, Tayto had acquired snack manufactures  including Golden Wonder, Real Crisps, Mr Porky and Jonathan Crisp to become one of the largest snack manufacturers in the UK.


Image: Pop Notch is a popcorn manufacturer based in Northern Ireland. Photo: courtesy of gubgib/FreeDigitalPhotos.net.