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Sonoma launches SMASHMALLOW brand

Published 10 August 2016

Sonoma Brands, a one-of-a-kind consumer products incubator and venture fund, founded by Jon Sebastiani, announces today its launch of SMASHMALLOW, a delicious 'snackapade' that offers a "better-for-you" option to satisfy any sweet tooth on-the-go.

SMASHMALLOW is a premium 'snackable' marshmallow brand that will make its exclusive retail launch at Sprouts stores nationwide.

A broader West Coast launch in other retailers throughout the Pacific Northwest, Northern and Southern California is slated for November 2016.

Sonoma Brands launched in January 2016 as Sebastiani's next entrepreneurial endeavor following the acquisition of KRAVE Jerky by The Hershey Company.

With KRAVE, Sebastiani proved that he was able to take an unassuming food, such as jerky, and turn it into a relevant, trend-building success in the current environment of brand-driven, high quality consumer goods.

 His vision and winning formulas are the guiding lens through which SMASHMALLOW has been developed.  The simple marshmallow will never be the same and SMASHMALLOW has been created to redefine the sweet snack into a "better-for-you," reduced guilt option for consumers who care about their health and wellbeing.

"At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space," said Founder of Sonoma Brands, Jon Sebastiani. "As an avid marathon-runner, I've often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a 'better-for-you' and fat-free option.

“Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American Marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s'mores."

SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.

SMASHMALLOW comes in seven flavor 'smash-ups' for a snacking adventure, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.

Coming soon to Sprouts stores nationwide, 4.5 oz. SMASHMALLOW bags will be available for a suggested retail price of $3.99.

It's a flavor smash up. Seeking to revitalize the sleepy sweets category, SMASHMALLOW offers premium 'snackable' marshmallows that offer a blast of wow, a sprinkling of fun and a carnival of yum on-the-go.

SMASHMALLOW is always gluten free with nothing artificial. This is no ordinary marshmallow. This delightfully delicious brand ranges from 70-90 calories per serving, is made with 100% organic sugar and delivers a clean-label indulgence.

Source: Company Press Release