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Samworth Brothers launches new brand for food-to-go offerings

FBR Staff Writer Published 10 August 2016

UK-based food company Samworth Brothers has launched a new Deli Bite brand in a bid to expand its food to go lunch offerings.

With the new range of food to go lunch and snack options, Samworth Brothers plans to gain consumers looking for fresh, tasty lunches on the go.

The core range of the brand includes traditional fresh sandwiches, wraps and flapjacks, as well as toasties, pasta salads, paninis and filled crusty rolls – all made with fresh ingredients.

Samworth Brothers Deli Brite business development manager Alastair Johns said: “The new Deli Bite brand has been created with a clear focus on the shopper and consumer. Our research informed us of a couple of key elements.

“Firstly, shoppers want help navigating the food to go fixture, so we designed a brand that was simple and clear, with colour coded packs denoting the sandwich flavour. Secondly and most importantly, shoppers want to see what’s inside the pack – we therefore ensured we have large windows to show the quality inside.”

The price for Deli Bite food to go range will be £1.99 for sandwiches, £2.99 the premium range and £0.99 for tasty flapjacks.

The new range of launch offerings will be available through Ginsters Van Sales Company

Currently, Ginsters sells sandwiches and savouries as well as Soreen, which is part of the Samworth Brothers Group.

Johns said: “As a business we already sell branded food to go across the UK but we have identified an opportunity to unlock growth in fast, tasty and fresh snacks and lunches in a whole new range of retail outlets and cafes across different sectors.”