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Ruffles Brand brings all dressed to US market

FBR Staff Writer Published 19 February 2016

Ruffles All Dressed potato chips get reintroduced in the US market.

The hard-to-describe, hard-to-put-down flavor took Americans' hearts and stomachs by storm last fall during its limited engagement and left fans begging for more when the chips came off store shelves in December. But no longer. Ruffles All Dressed potato chips are in the U.S. to stay. Chip lovers who didn't get a chance to try them last year now have a chance to taste what all the fuss is all aboot!

"Most Americans didn't quite know what to expect from the salty, sweet and savory chip sensation from the North, but once they got a taste of Ruffles All Dressed, they couldn't get enough." said Jeff Klein, vice president of marketing, Frito-Lay. "We listened to our consumers and we're ecstatic to permanently bring back All Dressed to the U.S."

The return of Ruffles All Dressed also means the return of the official mascot of the salty, sweet and savory chip. Beavoosear has returned stateside, saying "Hello, Bonjour" to his neighbors in the south, making sure no American is left in the dark about All Dressed. His adventures can be found on the Ruffles Facebook page.

The reintroduction of the All Dressed flavor in the U.S. is one of the ways the Ruffles brand is finding new opportunities to interact with fans. This season, Ruffles kicked off its NBA partnership as the official chip of the NBA and is getting in the game with content partner Dude Perfect to create engaging basketball-related video content. The Ruffles brand partnered with the trick shot masters to create an all-new video for Ruffles All Dressed which can be found on the Ruffles Facebook page.

Ruffles All Dressed chips are now available nationwide in two sizes -- a 2.6-oz. bag for a suggested retail price of $1.49 and a 8.5-oz bag for a suggested retail price of $4.29.

Source: Company Press Release