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Paqui launches new Carolina Reap chip

Published 04 October 2016

Paqui, part of Amplify Snack Brands and maker of light and crispy chips, has introduced new Carolina Reap chip.

"The Paqui Carolina Reaper chip is truly hot as hell. Don't say we didn't warn you," said Jeff Day, Paqui Brand Manager.

"Paqui is always looking for ways to deliver bold flavors with real ingredients that push the limits. That led us to creating the world's hottest chip."

The limited-release Paqui Carolina Reaper chip has become a nationwide craze, taking over people's mouths and social media feeds, since limited amounts were first released in late September.

As the Paqui Carolina Reaper Madness continues to spread, it's now the rest of the country's chance to join in on the scary fun. 

Like Paqui's other flavors of chips, including Nacho Cheese Especial and Haunted Ghost Pepper, the Reaper chip gets its legit flavor and heat because it is made with real ingredients.

The Carolina Reaper chip is seasoned with real Carolina Reaper pepper, the Guinness Book of World Records holder for Hottest Chili Pepper. By harnessing that heat, the Paqui Carolina Reaper chip delivers such a gripping tidal wave of spiciness that most people can only handle one chip.

"When it comes to our chip flavors, we don't manufacture them in a lab. We go out and find the real deal ingredients. That's what lead us to the Carolina Reaper and its creator, Ed Currie of PuckerButt Pepper Company," said Day.

"In order to create the world's hottest chip we needed to find the world's hottest pepper, so we went straight to the expert."

The Paqui Carolina Reaper chip is available for $4.99 at select stores nationwide.

Paqui also offers six bold chip flavors year-round, each capturing real flavors from real ingredients. Paqui flavors include Nacho Cheese Especial, Cool Salsa Verde, Haunted Ghost Pepper, Roasted Jalapeño, Grilled Habanero and Sea Salt Delights.

While the Paqui Carolina Reaper Chip is available only for a limited time, those who can't get enough spice are in luck! Paqui's Haunted Ghost Pepper chips are made with real ghost peppers and are sure to terrify your taste buds.

All of Paqui's chips – including the Carolina Reaper chip – are non-GMO certified, gluten-free and contain no artificial ingredients or preservatives.

Amplify Snack Brands is a snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks.

Source: Company Press Release