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Mondelez to expand healthy snacks portfolio by 50% in next five years

Published 11 September 2015

Mondelez, the US-based parent company of Oreos, Vegemite and Cadbury chocolate, plans to have 50% healthy snacks in its portfolio within the next five years.

Currently, healthy snacks make up one third of its total revenue.

The move comes at a time when several firms such as Kellogg, General Mills are ditching over-processed foods for healthier options to appeal to health-conscious consumers.

Mondelez executive vice president and chief growth officer Mark Clouse was quoted by Associated Press as saying that it is looking at simplifying ingredients, providing nutritional information on packs and developing new healthier products to meet consumer requirements.

Over the next five years, it intends to concentrate 70% of its efforts on the development of new healthier food options.

The company also manufactures products such as Ritz crackers and Trident gum. It has been reducing costs in the wake of tepid growth due to fluctuating economic conditions, and shifting consumer preferences.

The firm also intends to focus on online sales and plans to reinvest some of its cost savings into additional advertising.

Mondelez split from Kraft Foods in late 2012.