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Mix 1 Life begins shipping Jim Beam Snack Products to Speedway Convenience Stores

Published 09 December 2016

Mix 1 Life announced that it has begun shipping Jim Beam snack products to the nearly 2,700 Speedway Convenience Store locations in 22 states.

Speedway Convenience Stores, a division of Marathon Petroleum Corp. is ranked as the third largest Convenience store chain in the US (includes company owned and franchise owned stores) behind 7-Eleven and Circle-K. Convenience Store News lists Speedway as one of the fastest growing convenience store chains in America which will now be stocking the Company's products in all of their stores.

Mix 1 Life CEO Jerry Dellaportas said: "We are honored to partner with Speedway because of their growth and expanding reach across over 22 states and we look forward to the support and placement which they agreed to provide for our products inside their stores."

"We have shipped our first orders to Speedway and are excited about our expected $6m financial revenue forecast in our convenience store channel in 2017," stated Steve Staehr the Company's CFO. "While the Company's existing brands, "No Fear" and "Mix 1" are strong brands for us, we are excited about our newer stronger brands such as Jim Beam, Sauza Tequila, Canadian Club and others that we acquired access to through our recently completed BrandMark Products Inc. acquisition."

The Company plans to position its efforts primarily around the snack brands acquired through the BrandMark acquisition.

According to Nielsen, our primary market which is North America, makes up the majority of worldwide snack sales consuming more than $124bn in snacks each year.

More than three-quarters of respondents to a Nielsen's survey: (76%) eat snacks often or sometimes to satisfy their hunger between meals or to satisfy a craving, and 45% of respondents consume snacks as a meal alternative -- 52% for breakfast, 43% for lunch and 40%.

The Nielsen Global Survey of Snacking polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America.

Source: Company Press Release