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Mistica partners with Kellogg’s to launch cracker-breaded chicken product in US

Published 19 October 2016

Illinois based Mistica Foods has entered into a license partnership with breakfast cereal giant Kellogg Company to launch a cracker-breaded chicken product in the US market.

According to Mistica Foods, the new product features ready-to-cook chicken breast bites that are breaded with Kellogg’s Cheez-It crackers.

The new chicken breast bites product can be found at Wal-Mart stores across the US and will be available with other national retailers this fall.

Kellogg Company US specialty channel president Wendy Davidson said: “This new product introduction represents an opportunity to expand one of the most beloved brands to a new consumer category.”

Mistica Foods has claimed that this is the first time that the cooking technique of using crushed chips and crackers has been commercialized.

Mistica Foods president Monika Rose Walas said: “Mistica Foods is both excited and proud to be able to partner with the Kellogg Company and offer a unique Cheez-It original cracker breaded, ready-to-cook chicken breast bite with a distinctive taste and amazing flavor.”

Headquartered in Addison, Mistica Foods is a protein processing and innovation company providing custom menu and supply chain solutions to foodservice and retail channels.

It offers products under the Mistica Ranch Meats brand name to both domestic and international customers.

Last week, Mistica’s new licensing partner Kellogg had announced its acquisition of Ritmo Investimentos for $429m to gain a majority stake in Brazilian food company Parati.

In August, the breakfast cereal manufacturer revealed its intention to shut down its Vigo County in India which produces Cheez-It crackers owing to overcapacity problems.