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Maxilin Crawford buys Tilley’s Sweets to expand product lines

FBR Staff Writer Published 18 August 2016

Traditional sweet manufacturer Maxilin Crawford has acquired its competitor Tilley’s Sweets to expand its product lines.

The acquisition cost has not been revealed.

With the acquisition, Maxilin Crawford, based in Bolton, Lancashire, is looking to increase its production by three times.

Maxilin Crawford managing director Joanne Williams said: “Tilley’s Sweets is a fantastic addition to our company as it more than triples our production capabilities from 20 tonnes of sweets per week to 90 tonnes per week.

“The sale of Tilley’s came at just the right time. We were planning to expand our production capabilities and whilst at an industry show, we learned Tilley’s was available and it made absolute sense to purchase the business and its assets as Tilley’s fitted perfectly with our current ranges and will allow us to expand and grow our product lines..”

The companies are now trading under the name ‘Crawford & Tilley’ and have recently secured an exclusive deal of selling jars of sweets in Iceland supermarkets. They also have bagged agreements with Poundland and B&M variety store chains.

Tilley’s Sweets, which was founded in 1885 is based in Northamptonshire, produces boiled sweets in the UK.

Its acquirer Maxilin Crawford is the parent company of liquorice-maker Maxilin and lollipop-maker R Crawford (Northern).

Maxilin, established in 1946, produces a variety of liquorice flyers. Its Danish treat Super Flyer is distributed by Nestle in Denmark.

R Crawford (Northern), established in 1925 and based in Glossop, is known for its brand Posh Lollies. Under license from Vimto Soft Drinks, it also produces Crawford’s Vimto line of sweets and lollipops.