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Hilary’s expands line of veggie bites with three new flavors

FBR Staff Writer Published 29 April 2016

Hilary’s, the maker of convenient and culinary foods that are made from real ingredients and are free-from common allergens, has expanded its frozen product portfolio, introducing three new innovative flavors of veggie bites: Broccoli Casserole, Mediterranean and Spicy Mesquite – a special nod to Hilary’s Midwestern roots and the brand’s creative perspective on BBQ.

The frozen bites product is versatile and easy to prepare as an appetizer, snack or an entree when served in a wrap or salad.

"We listened to our customers and we know they're hungry for options that make healthy eating delicious and easy," said Becky Harpstrite, Vice President of Marketing at Hilary's. "Our new flavors extend their ease of creating great tasting meals by integrating diverse ingredients and prove that free-from eating doesn't have to be bland or boring. It's eating well made easy."

From freezer to table in minutes, Hilary's versatile veggie bites are great for busy lives and perfect as a tasty appetizer or as an addition to salads and casseroles. The full product line includes:

Original: the original, packed with a healthy mix of whole grains and veggies
Spicy Mesquite *New: sweet and smoky flavor with carrots and beets
Broccoli Casserole *New: crispy crunchy outside, packed with broccoli, carrots, onion and garlic
Mediterranean *New: fragrant herbs, tender garbanzo beans and lemon juice

Each of the new products continues Hilary's tradition of delicious, culinary-inspired foods. All are made from Non-GMO Project Verified, Certified Gluten-Free, and Certified Organic ingredients and are free-from common allergens including diary, eggs, soy, nuts and corn. Hilary's is currently the #1 selling veggie burger brand as measured by SPINS, the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry. Hilary's products are available in conventional and natural grocery stores nationwide and in Canada.


Source: Company Press Release