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General Mills unveils new products for 2017

Published 11 January 2017

General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world.

From Annie’s organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.

There has been a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles. In fact, wholesome snacks are the fastest-growing segment surpassing the overall food and beverage market according to 2016 research from Packaged Facts.

“Snacking presents a tremendous growth opportunity for General Mills,” said Ken Powell, General Mills chairman and chief executive officer. “Our products are in 97 percent of U.S. consumer households and about one-third of our global sales are international.

“This gives us a great ability to listen and deliver what consumers want. And while preferences are changing faster than ever, what hasn’t changed is the desire for food that tastes great, is convenient, and affordable. Our scale allows us to easily transfer great ideas into great products around the world.”

According to Jeanine Bassett, vice president of Global Consumer Insights at General Mills, one of the biggest shifts in consumer eating habits has been in the area of weight management.

“Controlling weight used to be about counting calories, now it’s about calories that count,” said Bassett. “Today it’s more about satiety, which is why you see increased interest in protein.”

The latest additions to the General Mills portfolio address this demand for harder working calories include Yoplait Greek 100 yogurt with at least 14 grams of protein per serving, a super-sized version of Nature Valley Sweet & Salty bars, and Fiber One layered chewy bars.

Some of the new products include Very Berry Cheerios, Yoplait Custard, Nature Valley Granola Cups, Nature Valley XL Bars, Fiber One Layered Chewy Bars ,

The products also include Annie’s Popcorn, Häagen-Dazs “Fruit and flowers” ice cream (China only), LÄRABAR Fruit and Greens bar, Liberté Yogurt new flavors, Old El Paso Stand ‘N’ Stuff Minis (Europe, Australia), Wanchai Ferry Kids (China only), Yoplait Dippers and Yoplait Whole Milk yogurt (Canada only)

General Mills is a leading global food company that serves the world by making food people love. Its brands include Cheerios, Annie’s, Yoplait, Nature Valley, Fiber One, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more.

Source: Company Press Release