Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Savory Snacks
Return to: FBR Home | Processed Foods | Savory Snacks

Florette forays into food-to-go- market with protein salad launch

FBR Staff Writer Published 11 August 2016

UK-based food company Florette has foray into food-to-go- market with the launch of its new Tasty & Balanced protein salads.

The new protein salads will be available through Ginsters Van Sales Company.

The Tasty & Balanced range will offer on-the-go consumers with a high protein, low carbohydrate lunch option, Retail Times reported.

The company will start selling the new product range from September 2016.

Florette UK and Ireland out of home channel controller Tracy Southwell was quoted by the publication as saying: “Consumer research into the food to go market shows we are now more health conscious than ever – but making healthy choices can be particularly difficult to fit into a busy lifestyle.

“Our insight found that on-the-go consumers are looking for tasty options that are fresh, convenient and nutritious, as well as being easy to use straight from the pack – and our Tasty & Balanced range is just that.

“Providing a little bit of ‘feelgood on the go’, our expansion into the food to go market presents the opportunity to reach new consumers, who may not have tried our products before.

“We looking forward to entering this market and hope our new protein salads will go some way to addressing concerns over the lack of healthy options available in the category.”

Florette’s Tasty & Balanced range comes in two flavours – tuna and sweetcorn and sweet chilli chicken both under 221 kcals per serving.

 Florette said: “The brand’s entry into the food to go market marks an exciting time for the salad specialist, as the category reports 5% year on year growth and is a key driver of the total growth of the UK’s Eating Out market in general.”