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Doritos to mix different shapes and flavors in one bag

FBR Staff Writer Published 18 February 2016

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is combining four different Doritos shapes and flavors in one bag for a multi-sensorial experience with two new mouth-watering mixes.

The first all-Doritos style chip mix will reinvigorate the snack mix category -- answering fans' searches for bold new snack options with unique flavor and shape combinations.

"Doritos Mix gives fans what they've been seeking in two new flavors: Cheese Explosion and Taco Explosion -- bringing out a 'Four Snacks in One' Doritos experience," said Jeannie Cho, VP of marketing, Frito-Lay North America. "Our consumers have told us they're seeking bold flavors and greater variety. With Doritos Mix, they now have a unique blend of four different flavors and shapes in one bag."

The Cheese Explosion mix will include the flavors: Nacho Cheese, Four Cheese, Jumpin' Jack Cheese and Spicy Nacho; while the Taco Explosion mix-up will include the flavors: Spicy Nacho, Sour Cream, Taco and Salsa. All of the mixes will include the following various shapes: the iconic Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle.

Doritos Mix snacks are now available nationwide in two sizes - a 3.0-oz. bag for a suggested retail price of $1.49 and a 9.5-oz bag for a suggested retail price of $4.29.



Source: Company Press Release