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Dole launches two new chopped salad kits with new flavour variants

Published 13 November 2015

Hawaii-based Dole Food Company is introducing two new salad kits to its line of chopped salad kits.

Dole Chopped Salads

The new salad kits include the taste and texture of Dole Chopped Salads topped with shaved Brussels sprouts offering additional nutrition. The new salad kits include Dole Chopped Pomegranate Salad Kit and Dole Chopped Poppy Seed Salad Kit.

The Dole Chopped Pomegranate Salad Kit includes shaved Brussels sprouts apart from Romaine, Kale, red and green cabbage, green onions and julienned carrots. The mix is topped with pomegranate-filled cranberries, flaxseeds, and Dole's Pomegranate Vinaigrette dressing.

Dole Chopped Poppy Seed Salad Kit comes with a blend of shaved Brussels sprouts, crisp Romaine, Kale, red and green cabbage, green onions and julienned carrots along with dried cranberries, pepitas and Dole's Poppy Seed and Greek Yogurt dressing.

Dole Fresh Vegetables director of product innovation in salads David Austin said: "We continue to see strong at-home demand for chopped salads that combine the health benefits of a salad with the craveable, on-trend taste profiles you usually only find in a restaurant.

"Consumers tell us they expect their chopped salads to be a taste-first experience; be more filling than regular salad kits, offer unique ingredients and bite-sized pieces, and be 'green enough' to be considered guiltless.

"Our two newest chopped salad kits deliver on all of these consumer preferences while adding the unique taste, texture, color and nutrition benefits of Brussels sprouts."

The company claims that the new nutritionally dense salad kits come with antioxidant vitamins A, C, and K, and is a good source of fiber.

The new salad kits will be available in November 2015 in the refrigerated section of supermarkets at a suggested retail price of $3.99. Packaged in the same manner as other Dole Chopped salad bags, the products packaging is equipped with information on pairing and serving, nutrition, and benefits.


Image: Dole introduces two new salad kits. Photo: Courtesy of Business Wire.