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Carl’s Jr. and Hardee’s introduce Steakhouse Thickburger

FBR Staff Writer Published 11 December 2015

Carl’s Jr. and Hardee’s is introducing the Steakhouse Thickburger, available now at participating restaurants nationwide.

Served on the chains' signature Fresh Baked Buns, the Steakhouse Thickburger features a charbroiled, 100% Black Angus beef patty topped with crispy onion strings, crumbled blue cheese and A.1. Steak Sauce.

Carl's Jr. and Hardee's restaurants chief marketing officer Brad Haley said: "Everyone loves going out for a high-end steakhouse dinner, but not everyone wants to make reservations, get dressed up, and pay steakhouse prices.

"With the new Steakhouse Thickburger, you can have all of the great steakhouse tastes you crave...on a burger."

The Steakhouse Thickburger is available as a 1/3 pound for $5.59 and a 1/2 pound for $6.79, either of which can be ordered as a combo meal with fries and a drink starting at $8.09.

"At Carl's Jr. and Hardee's, our goal has always been to give our customers the highest quality, best tasting burgers anywhere, period," continued Haley. "The Steakhouse Thickburger is another great example of that. It's a decadent, premium menu item that not only helps to distinguish our chains among traditional fast food players, but even exceeds the taste, flavor and quality of the supposedly 'better burger' brands."

Carl's Jr. and Hardee's will promote the Steakhouse Thickburger with a highly stylistic new ad titled "Table Setting." Developed by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial will begin airing on TV nationally on December 14 as well as on the chains' YouTube channels.



Source: Company Press Release