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Buck Wild launches new Tortilla chip flavors

Published 05 October 2016

Buck Wild will add Cheddar Chipotle Tortilla Chips and Garlic Sea Salt Tortilla Chips to its existing lineup of complex and flavor-forward Tortilla Chips and Popcorn.

Like all Buck Wild snacks, the two new flavors are made with real ingredients you can taste and see and contain no artificial flavors or preservatives.

Cheddar Chipotle and Garlic Sea Salt are joining Buck Wild's Jalapeno Jack Tortilla Chips and Roasted Tomato Tortilla Chips on Walmart shelves nationwide.

"We've seen a tremendous response to Buck Wild since we first launched the brand this spring," says Emily Liu, Buck Wild Marketing Director. "Our bold flavor profiles have really resonated with consumers, and these two new Tortilla Chip flavors will continue to deliver on our commitment to providing products that help consumers snack the path less ordinary. We're thrilled to bring two new exciting offerings to the snack aisle."

While consumers of any age will love Buck Wild's adventurous flavors, its today's millennials who are driving innovation. "Consumers today want flavors and ingredients they know, but with an unexpected twist.

 These new flavors do just that - Garlic Sea Salt has just a kiss of garlic and a hint of salt, and Chipotle Cheddar is an exciting blend of cheesy, smoky and spicy.  We're confident these flavors will rise to any snacking occasion," Liu continued. 

In addition to Walmart, Buck Wild products are available at select grocers, including Fry's and King Soopers.

Buck Wild also prides itself on giving back. The "Mission Buck Wild" initiative supports the FareStart Youth Program, providing skill-building programs to help a new generation secure meaningful employment opportunities.

Visit SnackBuckWild.com for more information and a store locator to find out how to start snacking less ordinary today.

Buck Wild is a new snack brand that takes a bold approach to better – less ordinary - snacking. Responding to consumer demand, Buck Wild was born from the idea that snacks should be exciting and made with real ingredients.

The line includes Tortilla Chips and Popcorn, in a variety of complex, flavor-forward and spicy profiles made with real ingredients



Source: Company Press Release