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Bitsy's Brainfood launches new Spooky Snacks for Halloween

Published 27 October 2016

Bitsy's Brainfood is launching Spooky Snacks for Halloween, a limited-edition box of allergy-friendly treats.

The new Spooky Snacks are available at Target and other retailers.

"For parents of kids with food allergies, Halloween can be genuinely scary," said Maggie Jones Patton, co-founder of Bitsy's Brainfood.

"We support efforts to make people more aware of the potential risks for some children and we are stepping up to offer a treat option that is safer for those with food sensitivities, and yet delicious and fun for kids."

Each box of Bitsy's Brainfood Spooky Snacks contains 16 individually-wrapped treat packs of the brand's popular Smart Cookies in the flavors Orange Chocolate Beet and Sweet Potato Oatmeal Raisin.

The cookies come in three-dimensional letter shapes, inspiring kids to play and learn.  Bitsy's Brainfood Spooky Snacks are made in a peanut-free and tree-nut free facility, making them an allergy-friendly, shareable snack for the classroom, parties or trick-or-treating.

According to a 2013 study by the Centers for Disease Control and Prevention, food allergies among children increased approximately 50% between 1997 and 2011. As of 2011, it was estimated that one in every 13 children under age 18 has a food allergy.

The prevalence has led to a growing awareness effort, including the Teal Pumpkin Project® led by advocacy group Food Allergy Research & Education (FARE). The campaign encourages people to display a teal pumpkin outside their homes to indicate they offer suitable treats for kids with food allergies.

"We support the Teal Pumpkin campaign," said Alex Buckley Voris, Bitsy's Brainfood co-founder. "Both Maggie and I will have a teal pumpkin displayed this Halloween and will offer Bitsy's Brainfood Spooky Snacks as well as a non-food treat option for families managing food allergies."

All of Bitsy's Brainfood products are Non-GMO and Certified USDA Organic. Smart Cookies are an excellent source of vitamins A, B12, B6, D3 and folic acid, and a good source of calcium and iron. Made with organic whole grains, Smart Cookies come in three vegetable-packed flavors.

"Bitsy's Brainfood doesn't attempt to 'trick' kids into eating food that is good for them. Our brand mission is to help teach kids that good food can also be a tasty treat.  And we make it fun for kids to learn what's in their food and develop that interest at a young age," said Patton.

Bitsy's Brainfood Spooky Snacks are available for a limited time only at Target, Wegmans and online at Diapers.com. They come in 16-count packages of .8 oz. bags for a suggested retail price of $7.99.

Bitsy's Brainfood is an organic food company for kids that's on a mission to demystify veggies and make eating smart fun.

Founded, owned, and operated by moms and former educators, the brand's growing assortment of children's snacks and cereals, including nut-free and organic products, are made with the nutrients little ones need to grow their bodies and minds.

Source: Company Press Release