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BFY Brands launches new Our Little Rebellion snacks

Published 05 August 2016

The makers of PopCorners, BFY Brands, announced the launch of Our Little Rebellion, a family of insanely delicious, non-GMO and gluten-free popped snacks that prove health and taste can coexist.

Led by the beloved PopCorners line, the new Our Little Rebellion snack portfolio features vibrant new branding and now includes Bean Crisps and Crinkles.

Bright and daring colors coupled with real food photography showcasing the perfectly imperfect, light and crispy texture of each popped snack, Our Little Rebellion’s new packaging was created to establish an iconic brand block on-shelf for all three distinct snack varieties. All snacks featuring the new look begin shipping to retailers nationwide this month.

“Our vision with Our Little Rebellion is to give consumers undeniably delicious snacks that don’t sacrifice taste, nutrition or quality, and our new packaging better communicates this commitment while creating cohesion across all of our brand pillars,” said Paul Nardone, chief executive officer at BFY Brands.

“What began as PopCorners, Our Little Rebellion is now a righteous family of snacks that we believe will change the face of the category by challenging people to expect more from their snacks. From pioneering new ways to process our ingredients, to transparently sourcing each non-GMO corn crop, we’re committed to striving for the best in everything we do, so all our fans can enjoy something a little better.”

Our Little Rebellion snacks are Non-GMO Project Verified, Certified Gluten Free and OU Kosher.

Featuring minimally processed ingredients in irresistible flavors that are cleaner, lighter and tastier, each snack line also boasts Our Little Rebellion’s overarching commitment to creating snacks that are never fried, always gluten free, and contain no artificial anything. Product details include:

PopCorners – light, crunchy and oh-so-satisfying, these triangular-shaped popped corn snacks will leave your taste buds wanting more, all with an airy, perfectly imperfect texture. Flavors include: Carnival Kettle, Cheddar Feel-Good, Salt of the Earth, Smokin’ Jalapeno White Cheddar, Sweetly Salted Caramel, Cinema Style, Sweet Heat Chili

Bean Crisps – thin and crispy popped bean crisps packed with so many peas and beans you can actually see them, all in a tasty double-pressed bite for extra crunchiness that packs 4 grams of protein and 3 grams of fiber per serving. Flavors include: Salt of the Earth, Cha Cha Chili, Saucy Salsa (Verde)

Crinkles – a chip lover’s dream, these thick and crunchy popped potato crisps are bursting with everything you love about potato chips without the fat and calories, all while satisfying salty, savory cravings. Flavors include: Salt of the Earth, Big Ol’ BBQ, Mom’s Sour Cream & Onion

Striving for something greater, Our Little Rebellion snacks continue to break new snacking ground with their minimally processed ingredients for the best taste and nutrition. Using only non-GMO farm-harvested corn from 59 dedicated growers in Nebraska, Our Little Rebellion is able to trace each crop back to the region from which it came.

The launch of Our Little Rebellion comes on the heels of recent executive hires to bolster the leadership team including veteran industry talents: Paul Nardone as CEO, Dan Morgan as president and chief sales officer, and Laura Kuykendall as vice president of marketing.

Leading this new revolution in snacking, Nardone began his natural food vocation at Annie’s Homegrown holding numerous senior roles, and also served as president and CEO of Immaculate Baking Co. through its acquisition by General Mills.

PopCorners, Bean Crisps, and Crinkles are available at conventional retailers, natural food stores, and club and convenience channels throughout the United States, as well as online retailers.



Source: Company Press Release