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BBU introduces Entenmann's Little Bites Snackin' Bites

FBR Staff Writer Published 29 April 2016

Bimbo Bakeries USA (BBU), a baking company and part of Grupo Bimbo, has launched a new extension to its Little Bites line of snacks.

Baked in a soft cereal-bar-like crust, Little Bites® Snackin' Bites Apple Cinnamon are filled with the flavor of fresh apples delicately seasoned with cinnamon, while Little Bites® Snackin' Bites Strawberry are made with a sweet strawberry filling. A good source of Calcium, Vitamin D and Fiber, these delicious new bite-sized snackin' mini bars contain no artificial flavors, colors, or preservatives and have 0g trans fat. Each box contains five pre-portioned and portable pouches, each with six individual Snackin' Bites mini bars.

"We are extremely excited about Little Bites® Snackin' Bites, and bringing kids a new way to snack from Entenmann's®. We have spent time developing this new line, building upon our Little Bites® heritage and reputation," said Maureen Sticco, Director of Marketing for Entenmann's® "Since 1999, the Little Bites® brand has resonated with families; it enjoys a unique position in the marketplace as a good-choice, multi-piece snack that parents and kids love."

When it comes to snacking, moms are looking for better great tasting choices - ones that make their kids happy. New Little Bites® Snackin' Bites will continue to fill that need, now with two different pre-portioned on-the-go snacking options for kids, perfect for a lunchbox.

Source: Company Press Release