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Amplify Snack Brands launches SkinnyPop Popcorn flavors and Paqui Tortilla Chips

Published 07 January 2016

US-based snacks company Amplify Snack Brands has launched SkinnyPop Popcorn flavors and Paqui Tortilla Chips across the US and Canada.

tortilla chips

With the new additions in its portfolio, Amplify is now providing 22 new variants to consumers of SkinnyPop and Paqui products, to meet the demands for convenient and healthy snacks.

Amplify Snack Brands president and CEO Tom Ennis said: "We are excited to introduce new flavors and products into the Amplify portfolio that provide consumers with unique and delicious BFY snacking options. These new snacks remain true to our company's core mission of snacking without compromise in that they are non-GMO, gluten free, contain no artificial flavors, ingredients or preservatives."

The new flavours under the SkinnyPop brand include Jalapeño and Dusted Dark Chocolate. While Jalapeño SkinnyPop offers a mild spicy taste, Dusted Dark Chocolate SkinnyPop is positioned as a dark, sweet and salty made using ingredients that provide simple tasting popcorn, the company claims.

US consumers can lay their hands on packaging versions of 4.4oz Jalapeño, 4.4oz Dusted Dark Chocolate and 1oz Jalapeño. Canadian consumers can savour SkinnyPop Sea Salt & Pepper 4.4oz, SkinnyPop Original flavor SkinnyPack, and the Original 10oz SkinnyPop.

The Paqui Tortilla Chips are claimed to be gluten-free and free of artificial ingredients, MSG, artificial flvaours and preservatives. They are available in six flavours - Nacho Cheese Especial, Very Verde Good, Grilled Habanero, Sea Salt Delights, Roasted Jalapeño, and Haunted Ghost Pepper.

Ennis said: "We are thrilled about the retail distribution we are witnessing for both Paqui and our new SkinnyPop flavors. Paqui is all about offering consumers great tasting tortilla chips using the fewest, simplest and most transparent ingredients possible.

"Officially launching the Paqui brand on a national scale and in Canada is a key milestone for our company and we will continue to build our product offering by creating new and innovative flavors, packaging alternatives and products. Amplify remains focused on offering consumers great tasting BFY snacks with simple, natural ingredients while becoming the go-to supplier of BFY snacks to retailers."


Image: Amplify launches tortilla chips variants. Photo: Courtesy of Mister GC/FreeDigitalPhotos.net.