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Amplify Snack Brands acquires Boundless Nutrition to expand portfolio

FBR Staff Writer Published 04 May 2016

US-based snacks manufacturer Amplify Snack Brands has acquired Oatmega protein snack bars maker Boundless Nutrition to expand its simple ingredient snack portfolio.

Amplify acquisition

Boundless Nutrition's Oatmega protein bars is claimed to be made with ingredients such as grassfed whey protein (14g) and a daily dose of omega-3s. It is offered in eight different varieties, including chocolate mint crisp and chocolate peanut crisp.

Oatmega is sold throughout the nation at natural, grocery, mass and foodservice retail stores.

Amplify president and CEO Tom Ennis said: "Boundless Nutrition is the perfect addition to our expanding portfolio of better-for-you snack brands.

"Oatmega's delicious protein-packed snack bars and 'Nutrition Shared' mission reinforce Amplify's snacking without compromise promise."

The acquisition comes at a time when Amplify reported a massive increase in its profit for the first quarter. Its profit doubled to $8.4m in the March quarter compared to $4.9m in the same quarter a year earlier. Sales rose 23% in the quarter.

Earlier this year, Amplify had launched SkinnyPop Popcorn flavors and Paqui Tortilla Chips across the US and Canada. With the new additions, Amplify now provides 22 new variants to consumers of SkinnyPop and Paqui products, meeting the growing demand for convenient and healthy snacks.

Amplify lays emphasis on developing and marketing products for the Better-For-You (BFY) snacks category. With its simple, major allergen-free and non-GMO ingredients, Amplify's brands caters to customers across a wide range of food distribution channels in the US and Canada.


Image: Amplify takes over Boundless Nutrition to expand snacking portfolio. Photo: Courtesy of tiverylucky/FreeDigitalPhotos.net.