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Alexia announces non-GMO commitment and new innovations

FBR Staff Writer Published 12 May 2016

Alexia, a ConAgra Foods brand has announced that all of the brand's offerings will be non-GMO by the end of 2016.

In addition, the entire Alexia line will be Non-GMO Project Verified within the next 12 months.

"We are already 90 percent of the way there with only a few items left to finish the process of Non-GMO Project verification," said Rob Johnson, senior brand manager, Alexia Foods. "We're excited about the commitment we've made and look forward to continuing to evolve our food to meet the Alexia consumer's preferences."

Building on that commitment, Alexia is announcing two new side dishes made with organic potatoes: Organic Savory Spice Sweet Potato Fries and Alexia Truffle Fries. Just like the rest of the Alexia line, both new offerings are made with ingredients harvested at their peak, and then seasoned creatively with all-natural flavors. They are available exclusively at Whole Foods.

With a delicious blend of organic ginger, cumin, cinnamon and other spices, the Organic Savory Spice Sweet Potato Fries bring the tantalizing flavors of Morocco from farm to table - and are Non-GMO verified and Certified USDA Organic. The organic sweet potatoes are grown at a small family farm in North Carolina.

The all-new Alexia Truffle Fries capture the full aroma and complex flavor of black truffles often enjoyed at high-end restaurants. The Non-GMO verified fries are also made with organic potatoes, as well as black summer truffles foraged from the slopes of northern Italy and seasoned with Mediterranean sea salt.

Consumers can look for the Non-GMO Project logo on Alexia packaging and the brand's website. The ongoing list of Alexia's offerings that are Non-GMO Project Verified is available on the Non-GMO Project website.


Source: Company Press Release